Varun

• spoke to a bunch of sales folks about competitors, pulled reports from salesforce, analyzed deals worth over $20m in total.

• spied on competitors (not the cool kind, more like looking them up on google), updated the org through newsletters and readouts.

learnt a ton at freshworks, my first job ever and it was a rocketship. when i joined we had about 1500 employees when i left the company it had more than doubled in employee count and went public ($10Bn IPO NASDAQ: FRSH).

i was a part of multiple product marketing teams and helped set up the competitive intelligence operations from scratch.

• conducted the first ever competitor analysis for freshdesk identifying top competitors by revenue and deals lost/win.

  • the how: spoke to sales, pulled reports from PowerBI, did a ton of surfing the web like A LOT.

• played a key role in rebranding the freshdesk suite of products before the IPO. coordinated with i cant even remember how many teams and touched 200+ webpages to implement proper branding/content.

  • was awarded the highest rating of MVP the same year for my efforts.

• enabled 1000+ GTM members across the globe with battlecards and other competitor collaterals.

  • the how: coordinated with program management, product, sales enablement and product marketing to craft top notch content and run sessions. hosted all

• contributed to product launch activities, wrote a ton of technical documentations, created how-to style videos and other marketing material to promote new features.

  • the how: had a love-hate relationship with the product team (just kidding or am I?)

• collected and wrote a record breaking number of case studies. 15+ customer stories were published within a 6-month period.

  • the how: my favorite project so far in my professional career. worked with support team to identify happy customers, ran a targeted campaign towards loyal and happy customers. wrote case studies like a maniac, there wasn't even chatgpt then (circa 2019).

  • read some of the stories here (unfortunately a lot of them have been unpublished from the website due to strategy changes)

• wrote a high performing blog post that ranked on the first page of google for 30+ keywords gathering over 50,000 unique views.

  • read it here

• created content such as e-books, decks and crafted ICP for fast-growing b2c industry verticals. had a do a ton of research on various industries.

• Helped with day-to-day activities at the animal shelter such as cleaning and medicating abandoned pets and stray animals.

• Taught English and Math to children in shelter homes and worked with a team of volunteers to plan lessons and activities.

• Led a team of 100+ volunteers — raised funds, planned activities, and strategy for the city with a team of fellows.

• Ensured proper functioning of classes in shelter homes by coordinating with shelter authorities, children, and volunteers.